Shorty Social Good Award praised UWAGA! TVN for project #tematdlauwagi. We are the only Polish show or newsroom that use such an unique hashtag to communicate with the audience, and what is the most important, to acquire items. Uwaga! makes people’s voice important. We listen up what they say and respond. Hashtag #tematdlauwagi is the fastest way to acquaint us of people’s stories and acknowledge their problems. At the same time it’s also the simplest way, because the only thing that the viewers must do to inform us about their topic is adding the hashtag #tematdlauwagi under their post. The cooperation of the viewing audience and Uwaga’s editors brings the best content to broadcast, but success of our hashtag can be measured by tags used to mark an interesting items to broadcast.
Shorty Social Good Awards
The Shorty Social Good Awards honor the social good initiatives brands, agencies & nonprofits are taking to make our world a better place. While the Shorty Awards have long-honored the best of social media, this competition includes efforts made by organizations to improve sustainability and diversity internally, foster globally-minded business partnerships and increase employee community and civic engagement.
Finalists were selected by members of the Real Time Academy of Short Form Arts & Sciences, comprised of luminaries from advertising, media, entertainment and technology. The group includes Ogilvy Vice President of Social Change Kate Hull Fliflet, Matchfire Founder and CEO Chris Noble, Former White House Creative Director and Digital Strategist Ashleigh Axios, ATTN: Partner Brad Haugen, and more. Social Good Award winners will be announced and honored at the ceremony on Thursday, November 14th, in New York City.
The Shorty Social Good Awards are presented by the Shorty Awards and produced by Sawhorse Media, a New York-based technology company. Sawhorse also created and runs Muck Rack, the leading network to connect with journalists on social media.